Evernote Increases Prices and adds new plans

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Newsletter housekeeping: The latest version for PC & Mac is 10.161.1 (not 11 yet!). You can grab it from the download page. Latest mobile version is 10.161.2.

So, the price has gone up!

There’s been rumours running around for a few weeks that Evernote were working on new plans and pricing, especially now that Version 11 is on the horizon with all its new AI features.

It looks like the pricing is now live and I would imagine that when your plan comes up for renewal, you’ll have these prices offered to you.

If I’m honest its’s not as bad as I thought it would be but no price increase is pleasant.

The plans have also changed.

There are now two plans. All other plans are being retired.

Starter which lets you have up to 1000 notes, 20 notebooks, 10 spaces, 1000 attachments and 3 devices.

Advanced which gives you unlimited notes, notebooks, spaces, attachments and devices.

Its the first time Evernote have used attachments as a plan limit so it will be interesting to see how that plays out. I presume in the future there will be somewhere to check how close you are to the limit.

It also looks like storage is a limit as well, with the starter plan giving you 1GB and advanced being unlimited.

I’m hoping that when version 11 of Evernote goes live there will be ways to check these limits.

So the new prices are:

UK - Starter plan is £64.90/year ($5.40/mth) and Advanced is £154.90/year (£12.90/mth).

EURO - Starter plan is €79.90/year (€6.65/mth) and Advanced is €199.99/year (€16.66/mth).

USA - Starter plan is $99/year ($8.25/mth) and Advanced is $249.99/year ($20.83/mth).

See your local pricing by going to the compare plans page.

When your 30 day renewal arrives for either the Personal or Professional plan, you’ll be automatically offered the Advanced plan so you don’t break any limits. You can accept the offer or downgrade to Starter.

When you compare the prices of Evernotes new Advanced plan with its two main competitors, Notion with AI is £16.50/€19.50/$20 and Obsidian with its own in-built sync over 10GB and no AI is $16/mth.

So, Evernote is kind of similar price or a little cheaper.

One positive thing is that Evernote looks to be retaining regional pricing so its worked out based on what the value of your currency is locally.

My own opinion on this is that Evernote are continuing the process of repositioning themselves from an everything-for-everyone tool to a more professional tool that offers much more functionality, focused more on more advanced use cases. I’m thinking business professionals, freelancers, students, 2nd brainers etc.

If you use Evernote just for journaling or shopping lists there may be a better choice somewhere else.

If like me you use Evernote to pretty much run your personal and business life as a 2nd brain then its probably worth the money. My limit would probably be around £20 a month, don’t tell them!

Here’s the official support page regarding the plan changes.

Let me know what you think in the comments? Be polite if you rant!

Interview with Bending Spoons CEO. Lots of Evernote information.

The Invest Like The Best YouTube channel has published an hour long interview with the Bending Spoons Co-Founder and CEO, Luca Ferrari.

It’s an interesting chat and goes into quite a lot of detail about how the company identifies businesses to acquire and there’s also quite a bit of Evernote chat.

I’ve pulled out some of the more interesting Evernote quotes and you can listen to the interview below. Evernote chat starts at around 30 mins.

“My guess is that we paid like... 50% more than the next best offer. So it was really a win-win...”

“A very good brand, although certainly slightly tarnished, but still a quarter of a billion people had used Evernote. A strong brand...”

“I think in two and a half years, we have released... by now probably about 250 significant product improvements.”

“But we rebuilt almost entirely the code base, the cloud infrastructure. There’s almost nothing, at least nothing of the core components. It’s now far higher performance.”

“...retention is at an all-time high, despite prices being higher...”

“Customer satisfaction by any quantitative metric is better than it’s ever been before.”

Interesting use cases for AI Meeting Notes

I recorded the audio from the Evernote section of the interview above using the new AI Meeting Notes feature and then transcribed it.

I’m lucky to be one of the beta testers of the new AI Assistant, so I used that to extract the quotes from the transcription.

It worked a treat!

Something else I tried the other day and it worked well was to record an interview off the radio and then transcribe and summarise it.

It was a cricket interview, so nothing too fancy but something I wanted to look back on.

As the AI Meeting Notes feature records my device audio, I just started recording and stopped when the interview had finished. It transcribed and summarised well.

I can see many use cases for this new feature appearing. Let me know yours in the comments.

November chat for paid subscribers

I’ve just added the private chat for November so any paid subscribers can get into this private area by going to the Substack chat area in the app or on the web.

Folks can ask questions. I post a few things before they go live in an article.

The main Taming the Trunk chat is also open for free subscribers as well so if you have any Evernote questions you can head over to the public chat area here.

That’s it.

Have a great weekend

All the best

Jon